Ty Warner Works to Promote New Beanie Bouncers With Holiday Magic

Ty Inc. worked hard over the holidays to promote its latest innovation, a twist on the classic bouncy ball.

Called Beanie Bouncers, the line is a fresh take on the plush toy that will have sky-high bouncing abilities coupled with the softness of plush. The new toys were unveiled earlier this year at Atlanta Market.

“Beanie Bouncers usher in new possibilities for creative and active play,” Ty Warner, owner of Ty Inc, said in an announcement release. “Modeled on our best-selling Beanie Boos, they unlock the imagination and endless possibilities for fun. Kids can invent games and create stories about why they bounce so high. The possibilities are endless.”

To celebrate the new toys’ arrival, Beanie Bouncers were on display in Las Vegas Dec. 16-22 in “grand style in a dazzling winter wonderland activation on the Exosphere, the exterior of Sphere in Las Vegas.” This activation will bring to life the magic of these versatile toys, combining festive fun with Ty Warner‘s signature creativity,” according to a release.

“Beanie Bouncers are the perfect, affordable gift for children of all ages offering new possibilities for creative and active play away from their screens,” said Warner. “Kids can invent games and create stories about why they bounce so high. This is a plush toy you can toss, catch, bounce, roll, kick, bowl and collect. Sky’s the limit!”

The Bouncers are four inches in diameter and debuted with 12 initial characters: Gilbert (a giraffe), Fins (a shark), Buzzy (a bee), Swish (an axolotl), Leggy (an octopus), Katy (a koala), Checkers (a panda), Mystic (a dragon), Banana (a chimp), Sammy (a Siamese cat), Purry (a cat), Spots (a leopard). Additional Bouncers will be introduced later in the year, according to the release.

The new take on the classic Beanie Babies comes just a year after the company marked its 30th anniversary, with which the company celebrated with a viral “hunt” for limited-edition Beanie Babies.

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