Just Play Partners with Popular YouTube Music Show for New Toy Line

Fans of the popular YouTube show “Danny Go!” will be able to sing and dance along with a new line of toys, thanks to a partnership with Just Play.

The toy company announced it has been named the global master toy partner for the live-action children’s show. “Danny Go!” currently has almost 4 million subscribers on YouTube and has amassed more than 4 billion views. Since its debut in 2019, it has become a hit for kids ages 3-7 as it aims to “get kids up and moving through high-energy, music-driven fun.” The show has also spawned a 72-stop live concert tour across the U.S. thanks to its active fanbase.

“We’re thrilled to partner closely with Danny Go! and his incredible team to create toys that turn screen time into active playtime,” said Sunny Lauridsen, senior vice president of brand strategy and marketing at Just Play. “Through our collaboration, each item in the line captures the energy, music, and movement that make Danny Go! so special — bringing his creativity to life in a way that’s pure fun for kids and families alike.”

The “Danny Go!” toy line will launch this holiday season with three products: Danny Go! Color Beat Drumsticks; Danny Go! Music Mix-Up Boombox; and Danny Go! Lava Adventure Game. More products are expected to be added in 2026.

“Seeing kids dance and play along with Danny Go! has always been our dream, and now they can bring that same energy into everyday off-screen play,” said Daniel Coleman, creator and star of Danny Go!. “These toys do a great job of capturing the same joy and imagination that we try to put into every one of our videos.”