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Why Small is Better When it Comes to Being Experiential | Warren Shoulberg
A retail panel at the winter Total Home & Gift Market in Dallas discusses the long-term investment of customer experiences.
My Inspiration for a Full Year of Store Events | Carol Schroeder
Retailer and author Carol Schroeder shares which holidays, from major occasions to niche ones, that she taps into for store events.
Give Thanks Now and You’ll be Thankful in the Long Run | Carol Schroeder
Store owner Carol Schroeder of Orange Tree Imports in Madison, Wis., shares the importance of thanking loyal customers and staff.
Is It Time to Revisit Canva? I’d Say So | Carol Schroeder
Retail expert Carol Schroeder shares how Canva has helped her to expand her store brand and create valuable marketing materials.
‘How I Predict the Future for My Store’ | Carol Schroeder
Retailer and author Carol Schroeder shares how she uses data to inform her buying decisions and inventory planning.
‘We’re Local, Too.’ New Campaign Pitches Franchises as Small Businesses
New digital storytelling initiative amplifies the personal stories and community impacts of local franchise owners across America.
Are Store Texts Still Effective? Yes, If You Follow These Tips | Carol Schroeder
A store owner takes a look at the marketing tactic of store-sent messages and explains how retailers can still use it to their advantange.
How are Indie Retailers Faring Abroad and What Does it Mean for Us? | Carol Schroeder
A summer trip to Scandinavia offered insights for Carol Schroeder, owner of store Orange Tree Imports in Madison, Wis.