Lenise Willis //Editor in Chief//December 23, 2025


(Photo courtesy of depositphotos.)
Merry Christmas to all, and to all a good year in the black! Our team wishes the entire gift industry a happy holiday and prosperous year.
Lenise Willis //Editor in Chief//December 23, 2025
Well, the end of 2025 is upon us, and somehow we survived! Despite the onslaught of tariffs, the rising costs of goods and a sinking consumer confidence, we’ve all managed to keep our businesses afloat, and that deserves a very big round of applause — and maybe an even bigger glass of wine!
At Gifts & Decorative Accessories, we know that it is you — our readers and advertisers — who helped us make it through yet another year. Thank you so much for your continued support. We appreciate our loyal readers, contributing columnists’ insights and advertisers! Though we’re always thankful to you all, I feel even more grateful this year, given how challenging the year has been.
Your continued support gives us the enthusiasm and motivation we need to keep going, and your accomplishments give us plenty of inspiring stories to tell. It’s your dedication to excellence that keeps our pages full of ideas worth sharing and celebrating.
I hope everyone has a very merry holiday season and finishes the year in the black, and that you all get to spend quality time with friends and family. Take a break and recover before we head into another busy year — and a busy winter market season.
As we turn the page on 2025, I’m filled with gratitude — for our industry’s resilience and creativity, and for the opportunity to help tell all of its stories. For 2026, let’s continue to band together and support one another. Here’s to a bright, inspired 2026, full of possibility, valuable partnerships and beautiful things that nobody needs.